Hiring Someone to Help With the Money
Good advice at a fair price is worth paying for, particularly around the decisions that cannot be undone. The difficulty is that everyone in the industry uses similar titles, and the differences that matter β how they are paid, what standard they owe you, and what they are registered to do β are not in the title at all.
- Payment shapes advice:: A fee charged to you, a commission on a product, or both β each creates different incentives.
- Registration is checkable:: Advisers and brokers appear in free public databases, along with disciplinary history.
- The standard owed varies:: The obligations differ between types of professional, and it is fair to ask which applies.
- Percentage fees compound:: An ongoing percentage of assets is a large number over a retirement, and worth measuring.
Where the AI summary above gets this wrong
"Find a financial adviser you trust."
That's surface-true. Here's what it misses:
- Trust is the output, not the input β Everyone who has ever been defrauded trusted the person who did it. The useful sequence is the other way round: verify registration, understand the payment structure, get the fee in writing, and let trust follow from those facts rather than from manner.
- Titles are close to meaningless β The words used on business cards are largely unregulated, and several impressive designations require little. What is regulated is registration and the standard attached to the activity, and both can be checked in minutes for free.
- A percentage fee is not small because the percentage is β One per cent a year sounds modest and compounds to a very large sum over a long retirement. That does not make it wrong β advice can be worth far more than it costs. It makes it a number worth stating and comparing against flat-fee and hourly alternatives rather than accepting as the only model.
01 The ways advisers are paid
Three structures dominate. A percentage of assets under management, charged annually. A flat or hourly fee for a piece of work or an ongoing engagement. Or commissions earned on products sold, paid by the product provider rather than by you.
None of these is disreputable, and each creates a different pull. A percentage of assets aligns the adviser with growing the portfolio and gives them a reason to discourage paying off a mortgage or buying an annuity. Commissions reward selling. Flat fees reward efficiency, which for a complex situation can mean less attention than it needs.
Knowing the structure lets you discount for it. The question to ask is direct: how are you paid, by whom, and what would you earn if I did the thing you are recommending versus the alternative.
02 What to check before engaging anyone
Two lookups, both free and both quick. Investment advisers and brokers appear in public registration databases showing what they are registered to do, where, and any disciplinary history. Anyone who is not listed at all is answering the question by not appearing.
Then read the disclosure document. Advisers provide a written brochure describing services, fees, conflicts of interest and disciplinary events. It is not compelling reading and it contains, in plain language, most of what you need.
Ask what standard of care applies to the advice you are receiving, and get the answer in writing. The obligations differ between roles and even between activities performed by the same person, and a professional comfortable with the question will answer it in a sentence β the same verification discipline that stops most costly mistakes before they start.
Source: How to avoid fraud
03 What advice is actually worth paying for
The evidence is that fund selection and market timing are where the least value is added, and the irreversible decisions are where the most is. When to claim Social Security. Whether to take a pension as a lump sum. How to sequence withdrawals across account types. Whether a retirement date works at all.
Those are one-time decisions with permanent consequences, and an hour of competent help on each is worth a great deal. They also do not require an ongoing percentage of assets, which is why an hourly or project-based engagement suits many households better than a permanent one.
The other genuine value is behavioural: someone who stops you selling in a bad month. That is worth more than any allocation decision, and it is the argument for an ongoing relationship β provided you are honest about whether you need it. A household that has held its nerve through a downturn before probably does not.
Shows: the compounded cost of an ongoing percentage advice fee against an otherwise identical 6% return. Ignores: the value of the advice, which is the entire point of paying it, fund costs underneath the fee, tax, and withdrawals that reduce the balance being charged on.
Source: Investment adviser
The question I would ask any adviser, including me, is what would have to be true for you to tell me to pay off my mortgage, or buy an annuity, or give money away β all things that reduce the assets you charge on. A good answer is specific and comes quickly. What you are testing is not honesty in the abstract; it is whether the person has thought about their own incentives, and most people who have will tell you plainly.
FAQ
How do I check whether an adviser is registered?
Investment advisers and brokers appear in free public databases showing what they are registered to do and any disciplinary history. Anyone not listed at all has answered the question.
Is a percentage-of-assets fee reasonable?
It can be, but it is a large number over a long retirement and worth measuring against flat-fee and hourly alternatives. The right question is what the fee buys that those models would not.
What is the most valuable thing an adviser does?
Help with irreversible decisions β claiming age, pension elections, withdrawal sequencing β and stopping you from selling in a bad month. Fund selection adds far less than most people expect.
Sources
Regulator references
- Working with an investment professional Β· U.S. Securities and Exchange Commission Β· 2026The kinds of professional, how each is paid, and the questions to ask before hiring one.Last verified: 2026-09-07
- Investment adviser Β· U.S. Securities and Exchange Commission Β· 2026What an investment adviser is and the duty owed to a client.Last verified: 2026-09-07
- How to avoid fraud Β· U.S. Securities and Exchange Commission Β· 2026Verifying registration and disciplinary history before engaging anyone.Last verified: 2026-09-07
Calculator unit tests Β· the assertions this page's worked example is checked against, and their last result
Changelog
- 2026-09-07 β initial publish (new format)
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